"I believe you can change the world, make money, and have fun in business —all at the same time. Values-Driven Business assumes you can live a life of purpose and fulfillment while running or working in a business. This belief is rooted in my own experience." -Mal Warwick
How to Change the World, Make Money, and Have Fun
Founder and Chairman, Mal Warwick Associates, co-founder of Business for Social Responsibility,
Chair, Social Venture Network Advisory Board
co-Author, Values-Driven Business: How to Change the World, Make Money, and Have Fun
with Ben Cohen, co-founder, Ben & Jerry's Ice Cream
Mal's long history of national leadership of social and environmental responsibility in the business community comes full circle in the conversation of Values-Driven Business. He will share insights and practical experience of creating and leading businesses that are drawn from personal relationships with many of pioneering values-based companies such as Eileen Fisher, Clifbar and ShoreBank.
Come enter into an essential conversation, share your thoughts and inspirations with 45 other innovators who are changing the world through bringing our visions to action.
# Values-driven business is based on five fundamental premises:Employees work more productively and pay more attention to a company's profitability when they're working for something they believe in and are treated with respect.
# Customers are more loyal and willing to forgive errors when a company's dedication to quality products and services is obvious and when they deal with highly motivated employees
# Values alignment between a company and its customers builds loyalty
# Your business will be better prepared for the future and more likely to survive inevitable disruptions is you build stronger relationships with your employees, customers, suppliers, and community
# You will live a less stressful and more fulfilling life if you look at your employees, customers, suppliers, community as partners rather than adversaries.
Mal points the way to a new, socially responsible business ethic and offers the practical, how-to-tools needed to embed your values into your work and organization.