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Tom Szaky
Friday, October 3
Location
Midland Hills Country Club
2001 Fulham Street
St. Paul, MN 55113
651-631-0440
7:30am to 12:00pm
Costs
Visitor: $295
TLG Guest: $150
Non-Profit: $150
TLG Member: $0
Includes breakfast and session materials
REGISTRATION REQUIRED
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[the] story is a reminder about following your dreams.
The pot of gold may require dealing with a ton of crap. -- CBS Evening News - view video
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 The TerraCycle Story...
Innovation through wrestling with the big questions
with
Tom Szaky
co-founder & CEO, TerraCycle
View Bio
Read 9/23/08 NYT Article about Tom & TerraCycle!
The TerraCycle story is a tale of ultimate Eco-Capitalism. The company's flagship product, TerraCycle Plant FoodTM, is an all-natural, all-organic, 'goof-proof' liquid plant food made from waste (worm poop) and packaged in waste (reused soda bottles)!
Tom Szaky, CEO of TerraCycle, speaks to breaking the traditional business model and creating a business where you drive profit by doing the most environmentally and socially responsible things. In order to achieve this dream, they would have to turn innovation on its head.
It all started in 2001 when two Princeton University students set out to change the way people do business. Inspired by a box of worms, these students had a dream: a company could be financially successful while being ecologically and socially responsible. Why not?
The idea was simple: take waste, process it, and turn it into a useful product. Co-founders Tom Szaky and Jon Beyer were determined to turn the worm box concept into a real-life, commercially viable process. Could it be done? That summer, they developed prototype equipment and proved their concept was feasible by reprocessing solid waste from dining halls at Princeton University. Innovation at the ground floor, driven by a clear need right in front of their eyes.
Read more about TerraCycle
Fast forward to 2008: With distribution through Target, Whole Foods, Home Depot Canada, Wal*Mart Canada, Wild Oats, Do-It-Best, TerraCycle is a solid national brand. Now they wrestle with the big questions of ethical and integral business, of who to do business with, what is good business? Tom offers this question on the TerraCycle blog and asks for us to weigh in:
"Should Green Products Be Priced Higher? a real world quandary."
& "How Do We Know You're Not Just Green Washing?"
READ & POST YOUR COMMENTS HERE
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Schedule for the session:
7:30-8:00 am: Check-in and breakfast
8:00 am-12:00 pm: Thought Leader Session
12:15 pm: Lunch (optional, dutch treat)
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